B2C
INFOGRAPHIC: Best Day and Time to Send Emails
Email advertisers are always trying to dial in the best performing day-of-week and time-of-day to send campaigns.
The Email-Direct Mail Duo
A trend we've been following closely is cross channel performance multipliers. Digital marketers, media industry leaders
Increase ROI and Confidence in the Media Mix
The top challenge marketers face this year is increasing or proving marketing ROI
Email Paired With Social Drives More Purchases
Studies by Fluent show that email advertising, coordinated with social campaigns, boosts engagement and purchases
3 Trends Influencing Digital Advertising
Mobile Ad Spending is Exploding while Desktop is Flat
Winning Content and Customer Experiences
Brand value from a customer perspective is not always decided by the almighty dollar
Publishers Rely on Email to Drive Readership
Publishers have been increasing their reliance on email tactics to drive traffic and readers to their websites
Email Advertisers Should Stop Ignoring Mobile
75% of Americans simply delete emails if they aren’t optimized for mobile
In-the-Trenches View of Ad Blocking
A recent poll of my network revealed how in-the-trenches media professionals are dealing with the growing issue of ad blocking
Millennials Find Products via Email More Than Other Age Groups
Millennials are using retailer emails more than other age groups to find products and services
This is How to Reach Millennials
Millennials (18-34 year olds) will represent $200 billion in annual buying power by 2017 (Harvard Business Review)
Once is not Enough: Mobile Retargeting
Most customers will not buy, book, or request more information the first time they visit your website
How North Dakota Tourism Targets Visitors
North Dakota had the eighth-lowest tourism budget among the 46 states reporting figures to the U.S. Travel Association in fiscal year
Consumers Want Your Advertising
Digital advertising has been hit hard lately with all the buzz about ad-blocking software claiming to create an ad-free experience for
Is Your Vendor Padding the Numbers?
There seems to be a large discrepancy between what many digital media vendors report and what they're actually able to deliver
The Difference Between Cookie and ID Targeting
The main issue with cookie targeting is it’s about devices, and most people use multiple devices per day. They likely have a separate
How TV and Digital Video Work Together
Nearly half of respondents to a BrightTalk/IAB poll conducted in March 2015 said digital video ads and TV ads were equally effective
How to Enforce Accountability in Automotive Campaigns
I was speaking with an automotive agency a while ago who shared a story about campaign accountability I thought others in the automotive
Winning the Micro-Moments Battle
In a recent report, Google asked the question, "how would you describe your phone's role in your life?" Respondents replied with phrases
How Research and Data Shape Your Message
It's not unusual to find a tourism organization, or any company really, that hasn't paid enough attention to consumer research
Apple's iOS 9 and the Mobile Ad-Blocking Dilemma
Apple announced major product upgrades last week which included the new iPad Pro, a revamped Apple TV, and of course the iPhone 6s and 6s
Take a Test Drive with Future Flow Media
Millions of consumers who are in-market, or currently researching a vehicle purchase, are ready to be conquested
Email Advertising for Restaurants
Email advertising increases restaurant brand preference with customer groups, builds loyalty, and is proven to drive traffic into
Entertainment Industry Spotlight: Connecting with Fickle Consumers
Whether you're promoting a professional sports team, a NASCAR race, a movie opening, a rock concert, a gallery exhibition, subscriptions to a symphony orchestra season
5 Holiday Email Marketing Ideas
The holidays are coming, and with them comes the opportunity to increase holiday sales. The trick is to get your offers and promotions in front of the right audiences (those most likely to buy) at the right time
Email Marketing Outperforms Social and Most Other Sources
A chart published by MarketingSherpa revealed that, after organic searches, targeted email advertising provides the greatest volume of traffic (close to one quarter of overall traffic)
Media Buying in the New Multi-Screen World
We all know that consumer media consumption patterns are rapidly changing, but an August 2012 research study by Google, Ipsos, and Stirling
DMA2012 Recap: Exploiting Data for Better Targeting
At the Direct Marketing Association (DMA) 2012 conference that just wrapped up in Las Vegas, Future Flow Media Principal Consultant
Casino and Gaming Industry Spotlight: Cost-effectively Attracting New Players
Like most casino, lottery, and other gaming operators, you're probably still recovering from the slowdown induced by the recession
Case Study: Creativity vs. Clarity in Email Subject Lines
We all know an email's subject line is critical. If it's not effective, the rest of the message never gets seen. The question is, what do consumers respond to
Automotive dealers can now track advertising impact on individual vehicle sales
I know that half of our advertising budget is wasted, but I don't know which half." That old saying is particularly true in the world of automotive dealership marketing. Successful dealerships invest in a multi-channel mix of advertising
Case Study: Expert Email Marketing Advice Helps Fitness Club Grow Membership Sales
With nearly half a million members at their network of clubs, one of the largest fitness companies in the United States faces the ongoing challenge of attracting new members.
The Top 5 Takeaways from Email Summit 2012
The clear message from the MarketingSherpa's Email Summit 2012 was that email marketers can no longer get away with sending a single email to a large
When to Use Enriched Email List Rental
Email list rental, when done right, is a bit of a dark horse marketing tactic: the latest form of this targeted email advertising method
Study Finds Marketers Struggle with Data and ROI
Researchers at Columbia Business School and the BRITE Center on Global Brand Leadership recently surveyed 253 marketing decision makers at large
How to Calculate Marketing ROI
You can easily gather lots of data on impressions, delivery rates, open rates, click through rates, and conversions from your online marketing
Insights from Thousands of Email List Rental Campaigns
Perhaps due to its somewhat checkered past, email list rental has not been talked about much in recent years in the media, at conferences, or among direct marketers
5 Reasons Your Campaigns Are Missing the Mark
You think you have a great email address list, either your own subscribers or a high quality email list rental. Maybe you even have a pretty good open rate, but that isn't enough. People just aren't clicking through. Why don't recipients find your
5 Ways to Improve Your Email Newsletter Content
Email newsletters are a great way to nurture leads. However, for this method to work, you have to actually offer information that is of value to your subscribers, otherwise you are bothering them rather than fostering a relationship.
5 Ways to Grow Your Email Address List
You probably lose 25% of your email address list every year due to opt-outs and people changing jobs or giving up old email addresses. With that level of attrition, you have to work hard just to maintain
5 Questions to Ask When Renting an Email Address List
For targeted email advertising, email list rental can be one of the most cost-effective ways to get your message in front of a precise, hard to reach audience at just the right time. However
Healthcare and Wellness Spotlight: Reaching Decision-Making Consumers
When it comes to health and wellness products and services, more consumers are making their own purchase decisions. How are you going to reach them before your competition?
Nonprofit Spotlight: Cost-effectively Attracting New Members and Donors
>As a nonprofit marketer or agency partner, you're under more pressure than ever to reach and engage new members, program participants, volunteers, and donors
Financial Services Spotlight: Reaching Consumers at the Right Time in Their Financial Planning Cycle
Banks, credit unions, investment firms, mortgage providers, insurance companies, and other financial services providers are competing intensely to remain profitable during the current economic cycle
Retail Spotlight: Reaching More Consumers with Relevant Messages
From high-margin luxury fashion and jewellery to budget household goods and pet products, today's online and bricks and mortar retailers are being squeezed like never before to remain profitable
Telecom Spotlight: How to Lure Subscribers Away from Your Competitors
Providers of internet, TV, phone, mobile, or multiple telecom services need to cost-effectively and consistently steal customers away from their competitors in order to sustain growth
Automotive Spotlight: Reaching In-Market Car Buyers
Automotive manufacturers, dealers and industry-focused agencies struggle to cost-effectively target their advertising toward people who are currently "in market" for a vehicle
Case Study: Tourism Board Wins with Fresh, Accurate Email Address Lists
A major State Tourism Board and their agency were under pressure to boost website traffic, increase online referrals to their destination partners, and–ultimately–grow tourism visits to their state
White Paper: A New Media Buying Tactic for Hard-to-Reach Segments
As a media buyer, your clients need you to find new ways to get their message in front of the right people. That can be difficult when the target is a very specific, hard-to-reach segment
White Paper: A New Way to Grow Your Opt-In Email Address List
Targeted email advertising is a top-performing staple in most marketing plans but improving your list is a constant challenge. Most lists are too small, become stale within months, and lack the data needed for precise targeting.