Learn more about our capabilities and answer frequently asked questions.
What audience targeting data is available?
Download our current USA Consumer Masterfile to see what data points are available for audience targeting and overall universe counts.
How is our data collected?
Data is sourced, validated, and appended from hundreds of 3rd party opt-in sources and data append partners including website registrations, Experian, Equifax, InfoUSA, US Postal Service, retailers, online survey companies, and others.
When people register on an opt-in partner website, they’re asked if they also want to recieve offers from other companies. If they indicate they do, then they enter a double opt-in process to gain marketing permission so we can send them relevant offers on behalf of advertisers. Then we verify and complete their targeting profile by appending demographic, purchase, and interest data from data append partners. All subscribers are confirmed opt-in and CAN-SPAM compliant, ensuring every contact is real and wants to receive emails from companies that provide relevant offers.
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