With nearly half a million members at their network of clubs, one of the largest fitness companies in the United States faces the ongoing challenge of attracting new members. The company’s brand image was tarnished by past campaigns that used an email rental list that lacked strict subscriber permission. Also, the vendor involved was unable to reconcile the poor performance or provide advice to improve conversion rates.
The company subsequently tried Future Flow Media’s full service Hyper-Targeted Email Advertising program. They were attracted by Future Flow Media’s proven campaign management methodology and high-touch customer service approach that includes email marketing best practices consulting. The campaigns delivered strong email performance but the real boost in membership sales occurred when Future Flow Media’s Principal Consultant reviewed the campaigns and advised the company on ways to improve the design of their landing pages.
The experience of working with Future Flow Media had even farther reaching impact: when the fitness company applied the landing page design lessons learned to their house list email campaigns, they realized an immediate and significant lift in open and click rate performance. Impressed with the quality the database and Future Flow Media’s expertise, the company has made Hyper-Targeted Email Advertising an important ongoing component in their marketing mix.
To learn more about the hyper-targeted email advertising success, read the full case study: Expert Email Marketing Advice Helps Fitness Club Grow Membership Sales.