Digital advertising has been hit hard lately with all the buzz about ad-blocking software claiming to create an ad-free experience for everyone. New research from MarketingSherpa suggests consumers don’t actually hate advertising, they just have preferred ways of receiving that communication from brands. Only 8% of the consumers researched said they didn’t want to receive marketing, while each respondent cited a preferred way of discovering new products. More than one-third of those surveyed said email is their preferred way of communicating with brands on their smartphones.
“This may be somewhat surprising to some, as when mobile marketing is talked about, email is sometimes not included,” said MarketingSherpa director of editorial content Daniel Burstein. “Buzzier topics like location-based marketing—iOS iBeacon, for example—and apps tend to get the most attention.”
Post based on Ad Age article.