Tips and Best Practices

INFOGRAPHIC: Best Day and Time to Send Emails

Email advertisers are always trying to dial in the best performing day-of-week and time-of-day to send campaigns.

The Email-Direct Mail Duo

A trend we've been following closely is cross channel performance multipliers. Digital marketers, media industry leaders

Increase ROI and Confidence in the Media Mix

The top challenge marketers face this year is increasing or proving marketing ROI

Email Paired With Social Drives More Purchases

Studies by Fluent show that email advertising, coordinated with social campaigns, boosts engagement and purchases

3 Trends Influencing Digital Advertising

Mobile Ad Spending is Exploding while Desktop is Flat

Winning Content and Customer Experiences

Brand value from a customer perspective is not always decided by the almighty dollar

Publishers Rely on Email to Drive Readership

Publishers have been increasing their reliance on email tactics to drive traffic and readers to their websites

Email Advertisers Should Stop Ignoring Mobile

75% of Americans simply delete emails if they aren’t optimized for mobile

In-the-Trenches View of Ad Blocking

A recent poll of my network revealed how in-the-trenches media professionals are dealing with the growing issue of ad blocking

Millennials Find Products via Email More Than Other Age Groups

Millennials are using retailer emails more than other age groups to find products and services

Why Email Marketing Still Matters to Building Products Brands

LinkedIn, Facebook, Pinterest, Vine, Instagram, Periscope—and the list goes on and on. With all these ways to connect

This is How to Reach Millennials

Millennials (18-34 year olds) will represent $200 billion in annual buying power by 2017 (Harvard Business Review)

Top 5 Myths of Email List Rental

There has been a stigma around using email lists for some time, they seemed artificial, and some experts claimed

Once is not Enough: Mobile Retargeting

Most customers will not buy, book, or request more information the first time they visit your website

Insights Round Up: December 2015

A round up of insights and articles we've shared over the past month. Make sure you're the first to know when we have

How North Dakota Tourism Targets Visitors

North Dakota had the eighth-lowest tourism budget among the 46 states reporting figures to the U.S. Travel Association in fiscal year

Consumers Want Your Advertising

Digital advertising has been hit hard lately with all the buzz about ad-blocking software claiming to create an ad-free experience for

Is Your Vendor Padding the Numbers?

There seems to be a large discrepancy between what many digital media vendors report and what they're actually able to deliver

The Difference Between Cookie and ID Targeting

The main issue with cookie targeting is it’s about devices, and most people use multiple devices per day. They likely have a separate

How TV and Digital Video Work Together

Nearly half of respondents to a BrightTalk/IAB poll conducted in March 2015 said digital video ads and TV ads were equally effective

Discrepancy Between Viewability and Online Success

There can be significant discrepancies between viewability rate and actual on-site interaction and conversion. Take a newspaper’s website

3 Ways to Not Poison the Pool

Many of our clients have recently asked about how to increase the quality and reach of their re-targeting pools and marketing databases

How to Enforce Accountability in Automotive Campaigns

I was speaking with an automotive agency a while ago who shared a story about campaign accountability I thought others in the automotive

Winning the Micro-Moments Battle

In a recent report, Google asked the question, "how would you describe your phone's role in your life?" Respondents replied with phrases

Take a Test Drive with Future Flow Media

Millions of consumers who are in-market, or currently researching a vehicle purchase, are ready to be conquested

Email Advertising for Restaurants

Email advertising increases restaurant brand preference with customer groups, builds loyalty, and is proven to drive traffic into

5 Steps to Effective Content Marketing

Content marketing is one of the top five most used lead generation tactics, according to the MarketingSherpa 2012 Lead Generation Benchmark Report

5 Holiday Email Marketing Ideas

The holidays are coming, and with them comes the opportunity to increase holiday sales. The trick is to get your offers and promotions in front of the right audiences (those most likely to buy) at the right time

Email Marketing Outperforms Social and Most Other Sources

A chart published by MarketingSherpa revealed that, after organic searches, targeted email advertising provides the greatest volume of traffic (close to one quarter of overall traffic)

Media Buying in the New Multi-Screen World

We all know that consumer media consumption patterns are rapidly changing, but an August 2012 research study by Google, Ipsos, and Stirling

DMA2012 Recap: Exploiting Data for Better Targeting

At the Direct Marketing Association (DMA) 2012 conference that just wrapped up in Las Vegas, Future Flow Media Principal Consultant

Case Study: Creativity vs. Clarity in Email Subject Lines

We all know an email's subject line is critical. If it's not effective, the rest of the message never gets seen. The question is, what do consumers respond to

The Top 5 Takeaways from Email Summit 2012

The clear message from the MarketingSherpa's Email Summit 2012 was that email marketers can no longer get away with sending a single email to a large

When to Use Enriched Email List Rental

Email list rental, when done right, is a bit of a dark horse marketing tactic: the latest form of this targeted email advertising method

Study Finds Marketers Struggle with Data and ROI

Researchers at Columbia Business School and the BRITE Center on Global Brand Leadership recently surveyed 253 marketing decision makers at large

How to Calculate Marketing ROI

You can easily gather lots of data on impressions, delivery rates, open rates, click through rates, and conversions from your online marketing

33 New Email Marketing Resources

This great roundup of the 33 best Email Marketing posts to be released in recent months comes courtesy of the Landing Page, Online

Insights from Thousands of Email List Rental Campaigns

Perhaps due to its somewhat checkered past, email list rental has not been talked about much in recent years in the media, at conferences, or among direct marketers

5 Reasons Your Campaigns Are Missing the Mark

You think you have a great email address list, either your own subscribers or a high quality email list rental. Maybe you even have a pretty good open rate, but that isn't enough. People just aren't clicking through. Why don't recipients find your

5 Ways to Improve Your Email Newsletter Content

Email newsletters are a great way to nurture leads. However, for this method to work, you have to actually offer information that is of value to your subscribers, otherwise you are bothering them rather than fostering a relationship.

How a New Welcome Campaign Boosted CTR by 450%

This MarketingSherpa case study underscores how a successful campaign to build subscribers doesn't end with the initial click-through and conversion

5 Ways to Grow Your Email Address List

You probably lose 25% of your email address list every year due to opt-outs and people changing jobs or giving up old email addresses. With that level of attrition, you have to work hard just to maintain

5 Questions to Ask When Renting an Email Address List

For targeted email advertising, email list rental can be one of the most cost-effective ways to get your message in front of a precise, hard to reach audience at just the right time. However

White Paper: A New Media Buying Tactic for Hard-to-Reach Segments

As a media buyer, your clients need you to find new ways to get their message in front of the right people. That can be difficult when the target is a very specific, hard-to-reach segment

White Paper: A New Way to Grow Your Opt-In Email Address List

Targeted email advertising is a top-performing staple in most marketing plans but improving your list is a constant challenge. Most lists are too small, become stale within months, and lack the data needed for precise targeting.