The holidays are coming, and with them comes the opportunity to increase holiday sales. The trick is to get your offers and promotions in front of the right audiences (those most likely to buy) at the right time
You think you have a great email address list, either your own subscribers or a high quality email list rental. Maybe you even have a pretty good open rate, but that isn't enough. People just aren't clicking through. Why don't recipients find your
Email newsletters are a great way to nurture leads. However, for this method to work, you have to actually offer information that is of value to your subscribers, otherwise you are bothering them rather than fostering a relationship.
You probably lose 25% of your email address list every year due to opt-outs and people changing jobs or giving up old email addresses. With that level of attrition, you have to work hard just to maintain
Targeted email advertising is a top-performing staple in most marketing plans but improving your list is a constant challenge. Most lists are too small, become stale within months, and lack the data needed for precise targeting.