Automotive manufacturers, dealers and industry-focused agencies struggle to cost-effectively target their advertising toward people who are currently “in market” for a vehicle. They typically lack meaningful data for consumers who haven’t yet purchased from one of their dealerships – and the data they have on past customers is not sufficiently detailed and up-to-date to provide the demographic and behavioral insights they need to deliver relevant messages and offers.
With the right vehicle ownership and consumer profile database, email address list rental enables you to:
- precisely deliver targeted email advertising to people as they enter the market for a vehicle purchase
- segment and model your market
- quickly grow your in-house email address list
To learn more about targeted email advertising in the automotive industry, read the full Enriched Email List Rental Automotive Spotlight >