How to Enforce Accountability in Automotive Campaigns

I was speaking with an automotive agency a while ago who shared a story about campaign accountability I thought others in the automotive

Take a Test Drive with Future Flow Media

Millions of consumers who are in-market, or currently researching a vehicle purchase, are ready to be conquested

Automotive dealers can now track advertising impact on individual vehicle sales

I know that half of our advertising budget is wasted, but I don't know which half." That old saying is particularly true in the world of automotive dealership marketing. Successful dealerships invest in a multi-channel mix of advertising

Automotive Spotlight: Reaching In-Market Car Buyers

Automotive manufacturers, dealers and industry-focused agencies struggle to cost-effectively target their advertising toward people who are currently "in market" for a vehicle