A chart published by MarketingSherpa revealed that, after organic searches, targeted email advertising provides the greatest volume of traffic (close to one quarter of overall traffic) to the websites of the study’s participants. Most importantly, email marketing campaigns resulted in conversion rates almost on par with organic searches, even though the latter had almost twice the traffic volume.
According to Brad Bortone at MarketingSherpa, “email marketing offers marketers the opportunity to generate a high volume of targeted traffic to specific landing pages. This creates an engaging experience that is ideal for qualified lead generation.” That’s what we’ve been saying!
Clearly, if you haven’t done so already, it’s time to divest some of the time and money you’ve been putting into social media, and test hyper-targeted email advertising as a component in your campaign mix.
We are currently offering a special bite-sized pilot program that makes it easy to measure the impact that email list rental can have on your business. Contact us to learn more.