INFOGRAPHIC: Best Day and Time to Send Emails

Email advertisers are always trying to dial in the best performing day-of-week and time-of-day to send campaigns.

Increase ROI and Confidence in the Media Mix

The top challenge marketers face this year is increasing or proving marketing ROI

Winning Content and Customer Experiences

Brand value from a customer perspective is not always decided by the almighty dollar

Publishers Rely on Email to Drive Readership

Publishers have been increasing their reliance on email tactics to drive traffic and readers to their websites

Email Advertisers Should Stop Ignoring Mobile

75% of Americans simply delete emails if they aren’t optimized for mobile

In-the-Trenches View of Ad Blocking

A recent poll of my network revealed how in-the-trenches media professionals are dealing with the growing issue of ad blocking

Why Email Marketing Still Matters to Building Products Brands

LinkedIn, Facebook, Pinterest, Vine, Instagram, Periscope—and the list goes on and on. With all these ways to connect

Is Your Vendor Padding the Numbers?

There seems to be a large discrepancy between what many digital media vendors report and what they're actually able to deliver

3 Ways to Not Poison the Pool

Many of our clients have recently asked about how to increase the quality and reach of their re-targeting pools and marketing databases

5 Steps to Effective Content Marketing

Content marketing is one of the top five most used lead generation tactics, according to the MarketingSherpa 2012 Lead Generation Benchmark Report

CPG Spotlight: Regrowing Brand Loyalty

Over the past three years, many Consumer Packaged Goods marketers like you have seen brand loyalty decline as consumers changed their shopping behavior in response to ongoing economic hardship

Email Marketing Outperforms Social and Most Other Sources

A chart published by MarketingSherpa revealed that, after organic searches, targeted email advertising provides the greatest volume of traffic (close to one quarter of overall traffic)

DMA2012 Recap: Exploiting Data for Better Targeting

At the Direct Marketing Association (DMA) 2012 conference that just wrapped up in Las Vegas, Future Flow Media Principal Consultant

Case Study: Creativity vs. Clarity in Email Subject Lines

We all know an email's subject line is critical. If it's not effective, the rest of the message never gets seen. The question is, what do consumers respond to

When to Use Enriched Email List Rental

Email list rental, when done right, is a bit of a dark horse marketing tactic: the latest form of this targeted email advertising method

Study Finds Marketers Struggle with Data and ROI

Researchers at Columbia Business School and the BRITE Center on Global Brand Leadership recently surveyed 253 marketing decision makers at large

How to Calculate Marketing ROI

You can easily gather lots of data on impressions, delivery rates, open rates, click through rates, and conversions from your online marketing

Insights from Thousands of Email List Rental Campaigns

Perhaps due to its somewhat checkered past, email list rental has not been talked about much in recent years in the media, at conferences, or among direct marketers

5 Reasons Your Campaigns Are Missing the Mark

You think you have a great email address list, either your own subscribers or a high quality email list rental. Maybe you even have a pretty good open rate, but that isn't enough. People just aren't clicking through. Why don't recipients find your

5 Ways to Improve Your Email Newsletter Content

Email newsletters are a great way to nurture leads. However, for this method to work, you have to actually offer information that is of value to your subscribers, otherwise you are bothering them rather than fostering a relationship.

5 Ways to Grow Your Email Address List

You probably lose 25% of your email address list every year due to opt-outs and people changing jobs or giving up old email addresses. With that level of attrition, you have to work hard just to maintain

5 Questions to Ask When Renting an Email Address List

For targeted email advertising, email list rental can be one of the most cost-effective ways to get your message in front of a precise, hard to reach audience at just the right time. However

B2B Case Study: Targeted Email Advertising Successfully Launches New Product Line

When one of the world's leading manufacturers of a line of building products introduced a new line of commercial products in a completely different category, they faced a major hurdle

White Paper: A New Media Buying Tactic for Hard-to-Reach Segments

As a media buyer, your clients need you to find new ways to get their message in front of the right people. That can be difficult when the target is a very specific, hard-to-reach segment

White Paper: A New Way to Grow Your Opt-In Email Address List

Targeted email advertising is a top-performing staple in most marketing plans but improving your list is a constant challenge. Most lists are too small, become stale within months, and lack the data needed for precise targeting.