We all know an email’s subject line is critical. If it’s not effective, the rest of the message never gets seen. The question is, what do consumers respond to: creative subject lines or straightforward, clear subject lines? A recent MarketingSherpa case study explored this question in detail with 20 different subject lines sent to 45,000 subscribers while measuring responses to the emails across several channels: email subscriptions, traffic, Facebook Likes, Tweets, and comments.
The results? Clear subject lines outperformed creative versions on average by a whopping 541%.
Read the full MarketingSherpa article to learn more about why subject line clarity is paramount.