Increase ROI and Confidence in the Media Mix

The top challenge marketers face this year is increasing or proving marketing ROI

3 Trends Influencing Digital Advertising

Mobile Ad Spending is Exploding while Desktop is Flat

Publishers Rely on Email to Drive Readership

Publishers have been increasing their reliance on email tactics to drive traffic and readers to their websites

Email Advertisers Should Stop Ignoring Mobile

75% of Americans simply delete emails if they aren’t optimized for mobile

In-the-Trenches View of Ad Blocking

A recent poll of my network revealed how in-the-trenches media professionals are dealing with the growing issue of ad blocking

Once is not Enough: Mobile Retargeting

Most customers will not buy, book, or request more information the first time they visit your website

The Difference Between Cookie and ID Targeting

The main issue with cookie targeting is it’s about devices, and most people use multiple devices per day. They likely have a separate

3 Ways to Not Poison the Pool

Many of our clients have recently asked about how to increase the quality and reach of their re-targeting pools and marketing databases

How to Enforce Accountability in Automotive Campaigns

I was speaking with an automotive agency a while ago who shared a story about campaign accountability I thought others in the automotive