Tools
Increase ROI and Confidence in the Media Mix
The top challenge marketers face this year is increasing or proving marketing ROI
3 Trends Influencing Digital Advertising
Mobile Ad Spending is Exploding while Desktop is Flat
Publishers Rely on Email to Drive Readership
Publishers have been increasing their reliance on email tactics to drive traffic and readers to their websites
Email Advertisers Should Stop Ignoring Mobile
75% of Americans simply delete emails if they aren’t optimized for mobile
In-the-Trenches View of Ad Blocking
A recent poll of my network revealed how in-the-trenches media professionals are dealing with the growing issue of ad blocking
Once is not Enough: Mobile Retargeting
Most customers will not buy, book, or request more information the first time they visit your website
The Difference Between Cookie and ID Targeting
The main issue with cookie targeting is it’s about devices, and most people use multiple devices per day. They likely have a separate
3 Ways to Not Poison the Pool
Many of our clients have recently asked about how to increase the quality and reach of their re-targeting pools and marketing databases
How to Enforce Accountability in Automotive Campaigns
I was speaking with an automotive agency a while ago who shared a story about campaign accountability I thought others in the automotive