2016 Leap Year Series

3 Trends Influencing Digital Advertising

Mobile Ad Spending is Exploding while Desktop is Flat

Winning Content and Customer Experiences

Brand value from a customer perspective is not always decided by the almighty dollar

In-the-Trenches View of Ad Blocking

A recent poll of my network revealed how in-the-trenches media professionals are dealing with the growing issue of ad blocking

Millennials Find Products via Email More Than Other Age Groups

Millennials are using retailer emails more than other age groups to find products and services

This is How to Reach Millennials

Millennials (18-34 year olds) will represent $200 billion in annual buying power by 2017 (Harvard Business Review)

Top 5 Myths of Email List Rental

There has been a stigma around using email lists for some time, they seemed artificial, and some experts claimed

Once is not Enough: Mobile Retargeting

Most customers will not buy, book, or request more information the first time they visit your website