2016 Leap Year Series
3 Trends Influencing Digital Advertising
Mobile Ad Spending is Exploding while Desktop is Flat
Winning Content and Customer Experiences
Brand value from a customer perspective is not always decided by the almighty dollar
In-the-Trenches View of Ad Blocking
A recent poll of my network revealed how in-the-trenches media professionals are dealing with the growing issue of ad blocking
Millennials Find Products via Email More Than Other Age Groups
Millennials are using retailer emails more than other age groups to find products and services
This is How to Reach Millennials
Millennials (18-34 year olds) will represent $200 billion in annual buying power by 2017 (Harvard Business Review)
Top 5 Myths of Email List Rental
There has been a stigma around using email lists for some time, they seemed artificial, and some experts claimed
Once is not Enough: Mobile Retargeting
Most customers will not buy, book, or request more information the first time they visit your website