Insights Round Up: August 2015

 

1. The Mobile Gap – Time spent on publishers’ mobile offerings jumped 40% in the 12 months through July and now accounts for 55% of total time spent on their properties, up from 42% two years ago. But mobile revenue isn’t nearly as high (by a long shot) creating a “mobile gap” for publishers.

2. Audience Satisfaction Read the latest post from The Satisfying Audiences Blog on inma.org where Nicki Purcell tackles the question: Is there a perfect way to measure audience satisfaction?

3. New Tourism insights from ThinkWithGoogle – Mobile devices have completely reshaped the path to purchase for the Travel/Tourism category. Is your tourism advertising reaching in-market travelers during the many moments of intent? Discover trends using Google’s new interactive tool.  

 

4. BC and Ontario invest in Tourism – During August, two of Canada’s biggest provinces just announced major funding for Travel/Tourism marketing:

Ontario is providing $1.2 million to support 13 marketing campaigns representing 8 regions across the province. Read more: Support Helps Ontario Tourism Operators Generate More Visits and Spending

British Columbia’s (BC) government announced they are investing $10.5 million into the tourism sector across 14 resort municipalities as part of the Resort Municipality Initiative which will run until 2017.  Read more: B.C. Invests $10.5 Million to Support Tourism in 14 Communities