Accountability
Increase ROI and Confidence in the Media Mix
The top challenge marketers face this year is increasing or proving marketing ROI
In-the-Trenches View of Ad Blocking
A recent poll of my network revealed how in-the-trenches media professionals are dealing with the growing issue of ad blocking
Is Your Vendor Padding the Numbers?
There seems to be a large discrepancy between what many digital media vendors report and what they're actually able to deliver
Discrepancy Between Viewability and Online Success
There can be significant discrepancies between viewability rate and actual on-site interaction and conversion. Take a newspaper’s website
How to Enforce Accountability in Automotive Campaigns
I was speaking with an automotive agency a while ago who shared a story about campaign accountability I thought others in the automotive