Increase ROI and Confidence in the Media Mix

The top challenge marketers face this year is increasing or proving marketing ROI

In-the-Trenches View of Ad Blocking

A recent poll of my network revealed how in-the-trenches media professionals are dealing with the growing issue of ad blocking

Is Your Vendor Padding the Numbers?

There seems to be a large discrepancy between what many digital media vendors report and what they're actually able to deliver

Discrepancy Between Viewability and Online Success

There can be significant discrepancies between viewability rate and actual on-site interaction and conversion. Take a newspaper’s website

How to Enforce Accountability in Automotive Campaigns

I was speaking with an automotive agency a while ago who shared a story about campaign accountability I thought others in the automotive