White Paper

White Paper: A New Media Buying Tactic for Hard-to-Reach Segments

As a media buyer, your clients need you to find new ways to get their message in front of the right people. That can be difficult when the target is a very specific, hard-to-reach segment

White Paper: A New Way to Grow Your Opt-In Email Address List

Targeted email advertising is a top-performing staple in most marketing plans but improving your list is a constant challenge. Most lists are too small, become stale within months, and lack the data needed for precise targeting.