Email Paired With Social Drives More Purchases

Studies by Fluent show that email advertising, coordinated with social campaigns, boosts engagement and purchases

Winning Content and Customer Experiences

Brand value from a customer perspective is not always decided by the almighty dollar

Email Advertisers Should Stop Ignoring Mobile

75% of Americans simply delete emails if they aren’t optimized for mobile

Millennials Find Products via Email More Than Other Age Groups

Millennials are using retailer emails more than other age groups to find products and services

This is How to Reach Millennials

Millennials (18-34 year olds) will represent $200 billion in annual buying power by 2017 (Harvard Business Review)

Once is not Enough: Mobile Retargeting

Most customers will not buy, book, or request more information the first time they visit your website

Insights Round Up: December 2015

A round up of insights and articles we've shared over the past month. Make sure you're the first to know when we have

Winning the Micro-Moments Battle

In a recent report, Google asked the question, "how would you describe your phone's role in your life?" Respondents replied with phrases

Apple's iOS 9 and the Mobile Ad-Blocking Dilemma

Apple announced major product upgrades last week which included the new iPad Pro, a revamped Apple TV, and of course the iPhone 6s and 6s