AUTOMOTIVE DATA PERFORMANCE

Evaluating Campaign Performance Against Competitors.
The Problem: An Audit of All Vendors to Compare Performance.

A leading automotive marketing agency reviewed its data partners after a shift in the automotive marketing data landscape. They used multiple 3rd party data partners to deliver permission-based campaigns for several automotive manufacturers across the US and Canada.

Key Metrics for Evaluation

  • Email campaign opens
  • Email campaign click-throughs
  • OEM feedback on post-campaign sales match analysis

The Results

Future Flow Media Soundly Outperformed the Competition.

Evaluation of Future Flow Media’s campaign performance found their Tier 1 conquest campaigns delivered 12% more opens and 25% more clicks than competing data providers. Combining all Tier 1-3 campaigns showed cumulative opens increased by 5-12%, and clicks increased by 25-35% compared to the other data providers. Sales match reporting post-campaign proved Future Flow Media’s data was performing successfully by converting auto shoppers to the manufacturers’ satisfaction.

Further analysis also revealed increases in Future Flow Media’s open and click benchmarks over one year due to optimization of deliverability, best contact prioritization, and data append processing.

TIER 1 NATIONAL CAMPAIGNS

12%

More Opens

25%

More Clicks
Sales Match Performance
ALL TIERS INCLUDED

5-12%

More Opens

25-35%

More Clicks
Sales Match Performance

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