Fitness Clubs Attract New Members

Future Flow Media publishes case study of email list rental usage by one of the largest fitness club networks in the country.

Vancouver, Canada (PRWEB) September 26, 2012.

Future Flow Media released a case study on the use of hyper-targeted email advertising by a leading network of fitness clubs to boost membership sales. According to the report, the company—one of the largest in the United States, with almost half a million members—faced the ongoing challenge of cost-effectively reaching prospective new members.

The case study describes how the company’s brand image was tarnished by past campaigns that used an email rental list that lacked strict subscriber permission. It also recounts the inability of the vendor involved to reconcile the poor performance or provide advice to improve conversion rates.

The company subsequently tried Future Flow Media’s full service hyper-targeted email advertising program. They were attracted by Future Flow Media’s proven campaign management methodology and high-touch customer service approach that includes email marketing best practices consulting. The campaigns delivered strong email performance but the real boost in membership sales occurred when Future Flow’s Principal Consultant reviewed the campaigns and advised the company on ways to improve the design of their landing pages.

“With over 150 data selects on 70 million consumers in our email address list database, fitness club companies can precisely deliver very specific competitive offers to the most receptive audience. That, combined with our best practices advisory capability, enables these companies to significantly boost the performance of their customer acquisition campaigns,” said Chris O’Neill, Principal Consultant at Future Flow Media.

The fitness club email list rental case study is available on the Future Flow Media website, along with targeted email advertising spotlights on other industries such as retail, telecom, tourism, financial services, nonprofit, healthcare & wellness, automotive, and more.

About Future Flow Media

Through hyper-targeted email advertising, Future Flow Media helps emerging and Fortune 500 companies and leading agencies get the most relevant messages in front of audiences that are ready to buy. Future Flow Media’s Hyper Targeted Email Advertising is a new class of high-integrity, high-performance direct marketing that combines full-service consulting expertise, a proven campaign optimization framework, and the world’s freshest, most targetable permission-based email address list. For more information, visit