Retailers Boost Campaign Response Rates

Future Flow Media publishes case study of email list rental usage in the retail sector

Vancouver, Canada (PRWEB) June 29, 2012

Future Flow Media released a review of targeted email advertising usage in retail. According to the publication, online and bricks and mortar retailers alike are seeking new, cost-effective ways to grow their base of loyal, valuable customers. Most retailers report that traditional advertising tactics lack accountability are not sufficiently targeted to reach the right consumers with relevant communications.

The primary uses of Enriched Email List Rental campaigns in retail include: growing an in-house email address list; test marketing different segments, product offers, and messages; and using the detailed email database to segment and model target markets.

“Retail is the #2 sector in terms of volume of targeted email advertising for good reason: retailers consistently enjoy above average open and click rates whether they sell high-margin luxury products or budget household goods. The more focused a campaign is on a specific niche audience, the more dramatic the results. Our email address list database contains over 150 data selects, including location, age, gender, occupation, family income, marital status, presence of children, home ownership, decorating and renovation interests, hobbies/interests, pet ownership, music preferences, consumer electronics ownership and interests, and much more. With that level of detail on 70 million opt-in subscribers, it’s possible to precisely deliver messages to the most receptive consumers,” said Chris O’Neill, Principal Consultant at Future Flow Media.

The retail industry targeted email advertising report is available on the Future Flow Media website, along with email list rental spotlights on other industries such as: financial services, tourism, nonprofit, telecom, healthcare & wellness, and automotive.

About Future Flow Media
Through targeted email advertising, Future Flow Media helps emerging and Fortune 500 companies and leading agencies get the most relevant messages in front of audiences that are ready to buy. Future Flow’s Enriched Email List Rental is a new class of high-integrity, high-performance direct marketing that combines full-service consulting expertise, a proven campaign optimization framework, and the world’s freshest, most targetable permission-based email address list. For more information, visit