Nonprofits Use Targeted Email Advertising

Vancouver, Canada (PRWEB) July 24, 2012

Future Flow Media published a report on the use of targeted email advertising by nonprofit organizations to build their in-house opt-in email address lists and attract new members and donors.

According to the case study, top-performing nonprofits use the largest, most robust email address lists and achieve 400% higher campaign conversion rates than smaller, less mature email marketing programs. The study also reports that the median nonprofit database contains 48,000 email addresses but only 54% are current and deliverable, revealing a need for most nonprofits to improve and grow their subscriber database.

The publication identifies how Enriched Email List Rental has been successfully used by nonprofits to deliver relevant messages to specific audiences according to factors such as: charitable giving history, location down to zip code, age, gender, occupation, income, retirement status, medical conditions, arts and cultural interests, and other indicators of nonprofit cause affinity.

“Top performing nonprofits have proven the impact that email marketing can have on their membership and donor drives but the in-house email address list of the majority of nonprofit organizations is small, incomplete, and out of date. That represents a tremendous opportunity for nonprofits to use our detailed database of over 70 million consumers. With over 150 data selects, nonprofits can precisely deliver their messages to the most receptive audience,” said Chris O’Neill, Principal Consultant at Future Flow Media.

The nonprofit sector email list rental report is available on the Future Flow Media website, along with targeted email advertising spotlights on other industries such as: retail, tourism, financial services, telecom, healthcare & wellness, and automotive.

About Future Flow Media
Through targeted email advertising, Future Flow Media helps emerging and Fortune 500 companies and leading agencies get the most relevant messages in front of audiences that are ready to buy. Future Flow’s Enriched Email List Rental is a new class of high-integrity, high-performance direct marketing that combines full-service consulting expertise, a proven campaign optimization framework, and the world’s freshest, most targetable permission-based email address list. For more information, visit