Insights

B2B Case Study: Targeted Email Advertising Successfully Launches New Product Line

March 27, 2012

When one of the world’s leading manufacturers of a line of building products introduced a new line of commercial products in a completely different category, they faced a major hurdle. They needed to expand the popular notion of their brand by engaging potential customers with educational information and compelling offers. Unfortunately, their target buyers proved…

Fortune 500 CompanysWhen one of the world’s leading manufacturers of a line of building products introduced a new line of commercial products in a completely different category, they faced a major hurdle. They needed to expand the popular notion of their brand by engaging potential customers with educational information and compelling offers. Unfortunately, their target buyers proved very difficult to reach through traditional advertising channels such as trade shows or web and paper advertisements.

That’s how they came to try Enriched Email List Rental. An email address list with detailed profiles for over 51 million business subscribers, gave the agency an unprecedented ability to target B2B messages according to industry, company size, job role, geography, and much more.

Armed with this message delivery capability and the full-service assistance of their Future Flow consultant, the agency crafted and executed permission-based email campaigns to:

  • Create new product awareness
  • Provide special offers and promotions
  • Drive direct response calls and orders.

The results? 100% delivery rate, record-setting response to coupon offer, increased orders and opt-in growth.

To learn more about targeted email advertising for B2B, read the full case study: Targeted Email List Rental Fuels Fortune 500 Company’s B2B Product Launch >

Telecom Spotlight: How to Lure Subscribers Away from Your Competitors

March 20, 2012

Providers of internet, TV, phone, mobile, or multiple telecom services need to cost-effectively and consistently steal customers away from their competitors in order to sustain growth. In this constantly shifting business, competition is cut throat, and winning new customers through traditional advertising tactics is difficult. Given ongoing economic uncertainty, you’re also under pressure to improve—and…

Telcom SpotlightProviders of internet, TV, phone, mobile, or multiple telecom services need to cost-effectively and consistently steal customers away from their competitors in order to sustain growth. In this constantly shifting business, competition is cut throat, and winning new customers through traditional advertising tactics is difficult. Given ongoing economic uncertainty, you’re also under pressure to improve—and more accurately measure—the return on your marketing investments.

Imagine being able to precisely deliver targeted email advertising to consumers who live in a given region; subscribe to a given competitor; and who fall within narrow age, gender, and income demographics. Or to business customers by size, industry, job title, coverage locations, and much more. Armed with this ability to target you could craft offers and messages that are more relevant and appealing than those of your competitors.

To learn more about targeted email advertising in the telecom industry, read the full Enriched Email List Rental Telecom Spotlight >

Automotive Spotlight: Reaching In-Market Car Buyers

March 6, 2012

Automotive manufacturers, dealers and industry-focused agencies struggle to cost-effectively target their advertising toward people who are currently “in market” for a vehicle. They typically lack meaningful data for consumers who haven’t yet purchased from one of their dealerships – and the data they have on past customers is not sufficiently detailed and up-to-date to provide…

Automotive SpotlightAutomotive manufacturers, dealers and industry-focused agencies struggle to cost-effectively target their advertising toward people who are currently “in market” for a vehicle. They typically lack meaningful data for consumers who haven’t yet purchased from one of their dealerships – and the data they have on past customers is not sufficiently detailed and up-to-date to provide the demographic and behavioral insights they need to deliver relevant messages and offers.

With the right vehicle ownership and consumer profile database, email address list rental enables you to:

  • precisely deliver targeted email advertising to people as they enter the market for a vehicle purchase
  • segment and model your market
  • quickly grow your in-house email address list

To learn more about targeted email advertising in the automotive industry, read the full Enriched Email List Rental Automotive Spotlight >

Case Study: Tourism Board Wins with Fresh, Accurate Email Address Lists

February 28, 2012

A major State Tourism Board and their agency were under pressure to boost website traffic, increase online referrals to their destination partners, and–ultimately–grow tourism visits to their state. They experimented with several email list rental providers but just weren’t getting results. Deliverability rates were extremely suspect and open and click rates were very disappointing. The…

A major State Tourism Board and their agency were under pressure to boost website traffic, increase online referrals to their destination partners, and–ultimately–grow tourism visits to their state. They experimented with several email list rental providers but just weren’t getting results. Deliverability rates were extremely suspect and open and click rates were very disappointing. The problem was a result of stale, inaccurate, un-targeted lists. It was a classic case of “spray and pray”. The Tourism Board felt burned; they wasted six months media budget and had nothing to show for it. Their agency also came off looking bad.

Fortunately, they persisted and turned to Enriched Email List Rental for help. Working with their Future Flow consultant, the State Tourism Board and their agency were able to precisely target their ideal audience: mid-income families with young children, living within driving distance of their state, with interests in specific seasonal outdoor activities, and a history of responding to online offers.

The results? Response rates doubled.

To learn more about the targeted email advertising success, read the full case study:
State Tourism Board Wins with Fresh, Targeted Email Address Lists >

White Paper: A New Media Buying Tactic for Hard-to-Reach Segments

February 21, 2012

As a media buyer, your clients need you to find new ways to get their message in front of the right people. That can be difficult when the target is a very specific, hard-to-reach segment. F500 marketers and leading agencies have recently overcome this challenge with a new take on an old tactic: email list…

a new media buying tactic for hard to reach segementsAs a media buyer, your clients need you to find new ways to get their message in front of the right people. That can be difficult when the target is a very specific, hard-to-reach segment. F500 marketers and leading agencies have recently overcome this challenge with a new take on an old tactic: email list rental has experienced a rebirth and emerged as a powerful, high-integrity marketing strategy to reach large, receptive audiences.

Hyper-Targeted Email Advertising delivers:

  • Absolute subscriber permission integrity
  • Vast audience reach
  • Precise targeting thanks to 150 subscriber profile attributes
  • Recipient relevance
  • 100% subscriber data accuracy and 30-90 day freshness
  • 100% email delivery
  • 50% or greater boost in open and click performance
  • Expert, high-touch service

To learn more about this new form of targeted email advertising, read the full white paper: Hyper-Targeted Email Advertising: A New Weapon to Help Your Clients Reach Precisely-Targeted Audiences >

White Paper: A New Way to Grow Your Opt-In Email Address List

February 14, 2012

Targeted email advertising is a top-performing staple in most marketing plans but improving your list is a constant challenge. Most lists are too small, become stale within months, and lack the data needed for precise targeting. In just the past couple of years, thousands of companies have used a reinvented form of email list rental…

a new way to grow your opt in email address listTargeted email advertising is a top-performing staple in most marketing plans but improving your list is a constant challenge. Most lists are too small, become stale within months, and lack the data needed for precise targeting.

In just the past couple of years, thousands of companies have used a reinvented form of email list rental to increase brand awareness and rapidly grow their opt-in email address list. Hyper-Targeted Email Advertising has emerged as a powerful, high-integrity marketing strategy to reach large, receptive audiences. It features:

  • Absolute subscriber permission integrity
  • Vast audience reach
  • Precise targeting thanks to 150 subscriber profile attributes
  • Recipient relevance
  • 100% subscriber data accuracy and 30-90 day freshness
  • 100% email delivery
  • 50% or greater boost in open and click performance
  • Expert, high-touch service

To learn more about this new form of targeted email advertising, read the full white paper: Hyper-Targeted Email Advertising: A New Weapon to Build Your Subscriber List >

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