Insights Round Up: August 2015

September 1, 2015

 

1. The Mobile Gap – Time spent on publishers’ mobile offerings jumped 40% in the 12 months through July and now accounts for 55% of total time spent on their properties, up from 42% two years ago. But mobile revenue isn’t nearly as high (by a long shot) creating a “mobile gap” for publishers.

2. Audience Satisfaction Read the latest post from The Satisfying Audiences Blog on inma.org where Nicki Purcell tackles the question: Is there a perfect way to measure audience satisfaction?

3. New Tourism insights from ThinkWithGoogle – Mobile devices have completely reshaped the path to purchase for the Travel/Tourism category. Is your tourism advertising reaching in-market travelers during the many moments of intent? Discover trends using Google’s new interactive tool.  

 

4. BC and Ontario invest in Tourism – During August, two of Canada’s biggest provinces just announced major funding for Travel/Tourism marketing:

Ontario is providing $1.2 million to support 13 marketing campaigns representing 8 regions across the province. Read more: Support Helps Ontario Tourism Operators Generate More Visits and Spending

British Columbia’s (BC) government announced they are investing $10.5 million into the tourism sector across 14 resort municipalities as part of the Resort Municipality Initiative which will run until 2017.  Read more: B.C. Invests $10.5 Million to Support Tourism in 14 Communities  

Want to learn more? Check out the latest insights and trends to boost your digital media campaigns.

Our latest Media Kit is more like an insights kit on how people consume and want to engage with digital media.