How a New Welcome Campaign Boosted CTR by 450%

May 22, 2012

How a New Welcome Campaign Boosted CTR by 450%This MarketingSherpa case study underscores how a successful campaign to build subscribers doesn’t end with the initial click-through and conversion. It illustrates how attention to details post-conversion can pay huge dividends. In this case, a well-designed, multi-step subscriber welcome campaign dramatically boosted the resulting level of reader engagement. SavvyMom, a Canadian digital publisher, replaced a single subscriber welcome note with a new series of 3 emails that used focused messages and graphics to engage and guide readers through the offerings. The update approach boosted newsletter click-through rate by a whopping 450%. Read the full case study here >

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