Email Paired With Social Drives More Purchases

July 25, 2016

 

Studies by Fluent show that email advertising, coordinated with social campaigns, boosts engagement and purchases. Here are the highlights:

 

62% of consumers make weekly in-person purchases when reached across 10 or more marketing channels.

49% of consumers make weekly online purchases when reached across 10 or more marketing channels.

Social media is the most effective at driving purchases when it’s paired with email.

Purchase frequency is highest when people are reached by both email and social campaigns.

Based on study by Fluent

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