Archive for the ‘ White Paper ’ Category

White Paper: A New Media Buying Tactic for Hard-to-Reach Segments

As a media buyer, your clients need you to find new ways to get their message in front of the right people. That can be difficult when the target is a very specific, hard-to-reach segment. F500 marketers and leading agencies have recently overcome this challenge with a new take on an old tactic: email list…

a new media buying tactic for hard to reach segementsAs a media buyer, your clients need you to find new ways to get their message in front of the right people. That can be difficult when the target is a very specific, hard-to-reach segment. F500 marketers and leading agencies have recently overcome this challenge with a new take on an old tactic: email list rental has experienced a rebirth and emerged as a powerful, high-integrity marketing strategy to reach large, receptive audiences.

Hyper-Targeted Email Advertising delivers:

  • Absolute subscriber permission integrity
  • Vast audience reach
  • Precise targeting thanks to 150 subscriber profile attributes
  • Recipient relevance
  • 100% subscriber data accuracy and 30-90 day freshness
  • 100% email delivery
  • 50% or greater boost in open and click performance
  • Expert, high-touch service

To learn more about this new form of targeted email advertising, read the full white paper: Hyper-Targeted Email Advertising: A New Weapon to Help Your Clients Reach Precisely-Targeted Audiences >

White Paper: A New Way to Grow Your Opt-In Email Address List

Targeted email advertising is a top-performing staple in most marketing plans but improving your list is a constant challenge. Most lists are too small, become stale within months, and lack the data needed for precise targeting. In just the past couple of years, thousands of companies have used a reinvented form of email list rental…

a new way to grow your opt in email address listTargeted email advertising is a top-performing staple in most marketing plans but improving your list is a constant challenge. Most lists are too small, become stale within months, and lack the data needed for precise targeting.

In just the past couple of years, thousands of companies have used a reinvented form of email list rental to increase brand awareness and rapidly grow their opt-in email address list. Hyper-Targeted Email Advertising has emerged as a powerful, high-integrity marketing strategy to reach large, receptive audiences. It features:

  • Absolute subscriber permission integrity
  • Vast audience reach
  • Precise targeting thanks to 150 subscriber profile attributes
  • Recipient relevance
  • 100% subscriber data accuracy and 30-90 day freshness
  • 100% email delivery
  • 50% or greater boost in open and click performance
  • Expert, high-touch service

To learn more about this new form of targeted email advertising, read the full white paper: Hyper-Targeted Email Advertising: A New Weapon to Build Your Subscriber List >