Archive for the ‘ Social Media Round Up ’ Category

Insights Round Up: December 2015

  A round up of insights and articles we’ve shared over the past month. Make sure you’re the first to know when we have new insights by signing up for alerts on the right hand side of the page.   1. Hard Rock Café Targeted Mobile Campaign – Hard Rock targeted nearby customers through rich mobile advertising, and…

 

A round up of insights and articles we’ve shared over the past month. Make sure you’re the first to know when we have new insights by signing up for alerts on the right hand side of the page.

 

1. Hard Rock Café Targeted Mobile Campaign – Hard Rock targeted nearby customers through rich mobile advertising, and directed them to the closest Hard Rock Café location. Visits went up 220% as a result. Read More

hard rock cafe

 

2. Travel Industry Tops Email Open Rates – A new email benchmark study from Silverpop found the Lodging and Travel industry was a top performer when it came to email open rates and CTRs. Read More

email symbol desk

 

Insights Round Up: November 2015

  A round up of insights and articles we’ve shared over the past month. Make sure you’re the first to know when we have new insights by signing up for alerts on the right hand side of the page.   1. Is Your Vendor Padding the Numbers? – There seems to be a large discrepancy between what…

 

A round up of insights and articles we’ve shared over the past month. Make sure you’re the first to know when we have new insights by signing up for alerts on the right hand side of the page.

 

1. Is Your Vendor Padding the Numbers? – There seems to be a large discrepancy between what many digital media vendors report and what they’re actually able to deliver… Read Post

 

2. Consumers Want Your Advertising – New research from MarketingSherpa suggests consumers don’t actually hate advertising, they just have preferred ways of receiving that communication from brands… Read Post

 

3. How North Dakota Tourism Targets Visitors – With a small budget and competing destinations surrounding North Dakota, the tourism division has to make the most effective use of its money… Read Post

Insights Round Up: Sept & Oct 2015

  September and October were busy months at Future Flow Media! We published a ton of new insights and they’re all here in one mega post. Make sure you’re the first to know when we have new insights by signing up for alerts on the right hand side of the page.   1. How TV and…

 

September and October were busy months at Future Flow Media! We published a ton of new insights and they’re all here in one mega post. Make sure you’re the first to know when we have new insights by signing up for alerts on the right hand side of the page.

 

1. How TV and Digital Video Work Together – Hear from industry experts on how to best integrate your TV and digital video media. Read Post

Tv-Video
2. The Difference Between Cookie and ID Targeting – One is about devices, the other is about people. Which is better for you? Read Post

Blog post (3)

 

3. Viewability and Online Success – Best practices for ad viewability and measuring success. Read Post

 

4. 3 Ways to Not Poison the Pool – What are the best ways of increasing hyper-targeted audience reach and engagement? Read Post

Blog post (1)

 

5. How to Enforce Accountability in Automotive Campaigns – Learn how automotive marketers can ensure accountability when using outside partners for conquesting campaigns. Read Post

Automotive Campaigns

 

6. Winning the Micro-Moments Battle – Micro-moments are happening along the customer decision journey. Brands need to anticipate them and be there with relevant information or risk falling behind. Read Post

micro-moments-hands-coffee-smartphone

 

7. How Research & Data Shape Your Message – Email is still huge for Tourism marketers, just ask West Virginia. Read Post

West-Virginia

 

8. iOS 9 and the Mobile Ad-Blocking Dilemma – How will iOS 9 affect mobile advertisers and publishers? Read Post

iOS9

Insights Round Up: August 2015

  1. The Mobile Gap – Time spent on publishers’ mobile offerings jumped 40% in the 12 months through July and now accounts for 55% of total time spent on their properties, up from 42% two years ago. But mobile revenue isn’t nearly as high (by a long shot) creating a “mobile gap” for publishers. Mobile traffic is…

 

1. The Mobile Gap – Time spent on publishers’ mobile offerings jumped 40% in the 12 months through July and now accounts for 55% of total time spent on their properties, up from 42% two years ago. But mobile revenue isn’t nearly as high (by a long shot) creating a “mobile gap” for publishers.

2. Audience Satisfaction Read the latest post from The Satisfying Audiences Blog on inma.org where Nicki Purcell tackles the question: Is there a perfect way to measure audience satisfaction?

3. New Tourism insights from ThinkWithGoogle – Mobile devices have completely reshaped the path to purchase for the Travel/Tourism category. Is your tourism advertising reaching in-market travelers during the many moments of intent? Discover trends using Google’s new interactive tool.  

 

4. BC and Ontario invest in Tourism – During August, two of Canada’s biggest provinces just announced major funding for Travel/Tourism marketing:

Ontario is providing $1.2 million to support 13 marketing campaigns representing 8 regions across the province. Read more: Support Helps Ontario Tourism Operators Generate More Visits and Spending

British Columbia’s (BC) government announced they are investing $10.5 million into the tourism sector across 14 resort municipalities as part of the Resort Municipality Initiative which will run until 2017.  Read more: B.C. Invests $10.5 Million to Support Tourism in 14 Communities  

Insights Round Up: July 2015

  1. Talking Autos with Yahoo Highlights from the July 22nd webinar presented by Yahoo and the CMA: Digital ads are one of the most powerful channels to tap into during the purchase journey of auto buyers. 43% of intenders view digital ads again and again as they research vehicles. Digital ads are also the…

 

1. Talking Autos with Yahoo

yahoo autos

Highlights from the July 22nd webinar presented by Yahoo and the CMA: Digital ads are one of the most powerful channels to tap into during the purchase journey of auto buyers.

  • 43% of intenders view digital ads again and again as they research vehicles.
  • Digital ads are also the most influential medium across every phase of the research process.
  • 41% of intenders connect with digital ads in the broad research phase, and they remain the top resource for intenders as they narrow down their auto research and approach the final pre-purchase phase.

See the Yahoo Talking Autos infographic and summary for more.

Book a Test Drive with Future Flow Media and start building an automotive intender campaign with hyper targeted digital advertising.

2.  What the Top 200 U.S. Advertisers Are Doing to Spend Smarter – Big brands aren’t spending more, they’re getting more efficient. Digital advertising is providing more bang for the billions of bucks and reducing unnecessary marketing costs. “We’re shifting more advertising to digital media, search, social, video and mobile. In general, digital media delivers a higher return on investment than TV or print.” – P&G Chief Financial Officer Jon Moeller

 

3. Busy parents rely on mobile devices for back-to-school shopping – Search interest for “back to school” grew 48% last year, and it’s already up 12% this year. 50% of all this year’s shopping will be on mobile devices, and research is starting earlier than ever before. Making sure your brand has the proper SEM tools in place will be key to a successful back-to-school campaign. 

 

4.  New research from Standard Media Index: About $1.1 billion in national TV spend was rerouted to digital, of which a staggering 87%, or $960 million, was plundered from broadcast. SMI tracked agency investments over a nine-month period spanning October to June, an interval that more or less corresponds with the broadcast calendar.

 

5. Millennials are more interested in cars than their older counterparts – Car buyers born after 1980 aren’t driving differently, they’re shopping differently. Not all of them ride fixed gear bikes either, they love their cars. 76% of Millennials would give up social media for a day rather than their car. The biggest challenge facing auto marketers is the adapting the automotive purchase process to this new generation, which means focusing more on SEM and mobile hyper-targeted digital advertising. 

 

Insights Round Up: June 2015

A recap of our social media activity this month. 1. Book a Test Drive This summer is all about Automotive Digital Marketing. We’re talking to dealership groups and agencies about how to reach in-market buyers with hyper-targeted email advertising. Book a free Test Drive with Future Flow Media and kick your automotive marketing into overdrive! #Automotive Marketers! Conquest in-market…

A recap of our social media activity this month.

1. Book a Test Drive This summer is all about Automotive Digital Marketing. We’re talking to dealership groups and agencies about how to reach in-market buyers with hyper-targeted email advertising. Book a free Test Drive with Future Flow Media and kick your automotive marketing into overdrive!

2. How Ford NZ Reached Auto Shoppers at the Right Moment Discover how Ford New Zealand and agency JWT NZ were able to reach consumers at different stages of their purchase cycle with tailored messaging to drive awareness, consideration, and purchase. Read the case study.   ford-logo-smthinkwithgoogle                

 

 

 

3. Email Beats Social Constant Contact’s latest research reveals 68% of consumers say they prefer email as a way of communicating with brands, compared to only 5% for social media.

 

4. “The Viral Email Report” Check out the presentation from Litmus’ &  

 

5. Congratulations! To our friends at Point to Point Inc. on winning two BMA Awards. Well deserved!