Archive for the ‘ Industry Spotlights ’ Category

Telecom Spotlight: How to Lure Subscribers Away from Your Competitors

Providers of internet, TV, phone, mobile, or multiple telecom services need to cost-effectively and consistently steal customers away from their competitors in order to sustain growth. In this constantly shifting business, competition is cut throat, and winning new customers through traditional advertising tactics is difficult. Given ongoing economic uncertainty, you’re also under pressure to improve—and…

Telcom SpotlightProviders of internet, TV, phone, mobile, or multiple telecom services need to cost-effectively and consistently steal customers away from their competitors in order to sustain growth. In this constantly shifting business, competition is cut throat, and winning new customers through traditional advertising tactics is difficult. Given ongoing economic uncertainty, you’re also under pressure to improve—and more accurately measure—the return on your marketing investments.

Imagine being able to precisely deliver targeted email advertising to consumers who live in a given region; subscribe to a given competitor; and who fall within narrow age, gender, and income demographics. Or to business customers by size, industry, job title, coverage locations, and much more. Armed with this ability to target you could craft offers and messages that are more relevant and appealing than those of your competitors.

To learn more about targeted email advertising in the telecom industry, read the full Enriched Email List Rental Telecom Spotlight >

Automotive Spotlight: Reaching In-Market Car Buyers

Automotive manufacturers, dealers and industry-focused agencies struggle to cost-effectively target their advertising toward people who are currently “in market” for a vehicle. They typically lack meaningful data for consumers who haven’t yet purchased from one of their dealerships – and the data they have on past customers is not sufficiently detailed and up-to-date to provide…

Automotive SpotlightAutomotive manufacturers, dealers and industry-focused agencies struggle to cost-effectively target their advertising toward people who are currently “in market” for a vehicle. They typically lack meaningful data for consumers who haven’t yet purchased from one of their dealerships – and the data they have on past customers is not sufficiently detailed and up-to-date to provide the demographic and behavioral insights they need to deliver relevant messages and offers.

With the right vehicle ownership and consumer profile database, email address list rental enables you to:

  • precisely deliver targeted email advertising to people as they enter the market for a vehicle purchase
  • segment and model your market
  • quickly grow your in-house email address list

To learn more about targeted email advertising in the automotive industry, read the full Enriched Email List Rental Automotive Spotlight >