B2B Case Study: Targeted Email Advertising Successfully Launches New Product Line

March 27, 2012

Fortune 500 CompanysWhen one of the world’s leading manufacturers of a line of building products introduced a new line of commercial products in a completely different category, they faced a major hurdle. They needed to expand the popular notion of their brand by engaging potential customers with educational information and compelling offers. Unfortunately, their target buyers proved very difficult to reach through traditional advertising channels such as trade shows or web and paper advertisements.

That’s how they came to try Enriched Email List Rental. An email address list with detailed profiles for over 51 million business subscribers, gave the agency an unprecedented ability to target B2B messages according to industry, company size, job role, geography, and much more.

Armed with this message delivery capability and the full-service assistance of their Future Flow consultant, the agency crafted and executed permission-based email campaigns to:

  • Create new product awareness
  • Provide special offers and promotions
  • Drive direct response calls and orders.

The results? 100% delivery rate, record-setting response to coupon offer, increased orders and opt-in growth.

To learn more about targeted email advertising for B2B, read the full case study: Targeted Email List Rental Fuels Fortune 500 Company’s B2B Product Launch >

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