Entertainment Industry Spotlight: Connecting with Fickle Consumers

January 7, 2013

Whether you’re promoting a professional sports team, a NASCAR race, a movie opening, a rock concert, a gallery exhibition, subscriptions to a symphony orchestra season, or any other entertainment event, you need to find more cost-effective ways to build brand loyalty and get your message to the right people at the right time.

Entertainment marketers who have learned how to obtain a comprehensive view of the demographics, psychographics, and behavioral characteristics of consumers have been able to get relevant, timely messages in front of exactly the kind of people who are interested in their events. By engaging their audience with desirable offers and information, these marketers realize dramatic increases in response and conversion rates.

Imagine being able to target local men who like to watch sports. Or imagine being able to precisely deliver a customized promotional offer for subscription to your upcoming concert season to middle-aged, high-income, couples with an interest in classical music. Unsure exactly which way someone’s cultural tastes lean? Imagine sending them multiple offers and being able to track exactly which ones they click through to. These are just a few examples of the ways that hyper-targeting can deliver the right message to the right people.

To learn more about targeted email advertising for entertainment marketers, read the full Hyper-Targeted Email Advertising Entertainment Industry Spotlight.

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Our latest Media Kit is more like an insights kit on how people consume and want to engage with digital media.