Targeted Email Advertising to be Highlighted at DMA 2012

September 7, 2012

Targeted Email Advertising will be an important topic October 13-18 at DMA2012, the annual Direct Marketing Association conference in Las Vegas. DMA2012 is one of the most important direct marketing education events of the year. Future Flow Media’s Principal Consultant Chris O’Neill is one of the invited speakers for the Solutions Showdown panel, alongside experts from IBM and Strongmail Systems. The panel will address important questions about email marketing, including:

  1. How heads of marketing for major consumer brands can improve on their existing, reasonably successful email strategies that revolve around newsletters and offers, and how they can increase revenue.
  2. What safe-guards they need to put in place to make sure their emails aren’t seen as spam.
  3. The THREE most important metrics to watch.

The panel will be held at the DMA Town Square in the Exhibit Hall on Monday October 15th at 11:15am.

Future Flow Media will also be exhibiting at DMA2012 and presenting detailed case studies of successful hyper-targeted email advertising in many industries, including automotive, telecom, retail, financial services, nonprofit, healthcare & wellness, retail, travel & tourism, among other sectors. Look for us in booth #366.

Future Flow Media has also been invited by the DMA to present an educational webinar in late October, entitled Lessons from 3,000 Data-Enriched Email Ad Campaigns. Watch for upcoming news about the final date and webinar details.

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