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3 Trends Influencing Digital Advertising   –   June 9, 2016

  Mobile Ad Spending is Exploding while Desktop is Flat There’s a $21 billion untapped opportunity for brands to catch up with how people consume media. Internet advertising revenue increased 20% in 2015 over 2014, hitting $60 billion total. Spending on Mobile ads grew more than 66% while Desktop increased just 5%. Only 12% of…

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