Latest Insights Article

Increase ROI and Confidence in the Media Mix   –   September 26, 2016

The top challenge marketers face this year is increasing or proving marketing ROI.  Part of the problem is 50% of advertisers aren’t confident in their own media mix.  A surprising 55% of advertisers aren’t confident they know and understand how to effectively reach and influence people along the customer journey.  One of the root causes…

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